navigating business creatively
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White.Maze brings together professionals of various expertise. Over the years, Malak Fouad and Nadia Shibiny work closely together on a number of projects. Each consultant focuses on different sectors, and together they are able to offer clients a broader scope of services. White.Maze provides hassle-free navigation through the unique circumstances Egypt and the region face today.


White.Maze operates as two core units: Branding & Public Relations and Digital Marketing, consulted independantly by Malak (media and PR) and Nadia (business development and website design).


Guided by a business-minded approach to design and branding, White.Maze brings to the table industry best-practices, technology and strong alliance network.



Nadia Shibiny

Malak Fouad


... and for those wondering, the diagram on top the logo is Japanese for "white"



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Malak Fouad received a B.A. with Honours in International Relations with French from the University of Kent at Canterbury in the United Kingdom. Malak undertook various internships during her college years that sparked an interest in the media, including stints at the United Nations headquarters in New York and Condé Nast publications in New York.

Following graduation, Malak worked across various sectors of the communications industry. Beginning her career in journalism, Malak wrote for the Ahram Hebdo newspaper in Cairo, Punch magazine and the Daily Mail newspaper, both in London. From there, Malak moved towards media consulting, working for Frank N. Magid Associates in London as a consultant to the nascent Internet industry. Upon moving to Cairo in 2001, Malak worked for Promoseven PR for a number of years. Since 2009 Malak has been an independent communications consultant. Malak speaks English, French and Arabic (in order of fluency).


Nadia started her career at Leo Burnett Advertising Agency in 1987, crossing over to marketing and brand management, at PepsiCo Foods International and Gillette. Nadia also has a strong academic side, having lectured at the Institute of Management Development at AUC and has spoken at various high level seminars. Setting up a business development and marketing consultancy, she worked along a wide spectrum of companies such as PricewaterhouseCoopers (Egypt) and Wadi Group, thus acquiring extensive cross industry exposure. In recent years, digital marketing and website design has been added to her portfolio (view website portfolio).

She holds an M.B.A. degree and B.A. from the American University in Cairo (AUC), Egypt.

Nadia is based between Greece and Egypt. She speaks English, Greek, Arabic, and some French.